Planes, organ transplants and even scratch-and-sniff paper are among a remarkable set of predictions made in the 17th century by one of Britain’s forefathers of science, it has been revealed.
In conversations with chief marketing officers at major financial institutions, like Bank of America, it became clear that many of these companies were dealing with a serious corporate image problem. Rogers said those conversations led to Forbes’ latest service: a reputation tracker, which gives a company an understanding of how its corporate image is perceived by both the general public and by Forbes readers
*Well, since newspapers started out in coffeehouses, maybe it makes sense to go back there now that all media hell has broken loose.
*I mean, at least you get coffee. And a roof. A bathroom, even.
Aggregation. Curation. Indexing. They’re all the same, aren’t they? Ask any serious online journalist or new media entrepreneur, and the answer will be quick and obvious: of course not!
